SEO, or Search Engine Optimisation, is the foundation for most of the growth strategies when it comes to digital marketing or even startup marketing. SEO is what will drive more organic traffic to your website and what will increase your leads, so you convert more sales.
Unlike paid advertising on Google or Bing, SEO is the practice of optimising your website to get more volume of traffic through search engines. When hiring Studio7 to manage your SEO, you’ll make sure your website is search engine friendly so it can rank higher without paying for it.
SEO & Keywords
Keywords and SEO walk hand in hand. You need to research the best keywords for your business so you can optimise your website and content. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimised for search engines will speak the same language as potential visitors. Keywords are one of the main elements of SEO.
It’s up to us, Studio7, to find out what are the main keywords for your business and to come up with the best content for your pages. It requires an audit of your website, a lot of research, research on your competitors, copywriting and link building. It takes some time, but it is highly recommended and effective.
SEO Is Fundamental For Digital Growth
SEO is an essential part of digital marketing strategies and it’s suitable for companies of all sizes. Studies show that over 90% of all buying decisions start with search engines. If a potential customer is looking for something online and they can’t find you, trust us when we say that this customer found your competitor.
There is also the need to make sure your page will appear in the first page of search results. People will hardly click on page 2 or 3 to see more results and out of all results on page 1, they will look at maybe the first three or four. This is why it is extremely important you have a professional SEO digital agency working on your website and on your content.
What SEO stands for?
SEO stands for Search Engine Optimisation. In a nutshell, it is the art of ranking high on a search engine, like Google or Bing, in the unpaid section (also known as the organic listings).
So when you hear about SEO strategy, agencies or marketers are saying that they will work on the process of optimising online content so that a search engine will show it as a top result for searches of a certain keyword. So, in the end of the day, SEO is the strategy you have to work on your website in order to make Google or Bind include your site as one of the top results whenever someone searches for one specific keyword.
How SEO works?
After doing your research on keywords, or to be more specific the words, phrases or context your target audience uses on a search engine to look for something, you need to use these keywords and variations in the copy of your website. And why is that? Well, because everytime someone hits the ‘Search’ button on Google, it will take a few milliseconds to perform three tasks: crawl, index and rank.
Crawl: Scour the Internet for content, looking over the code/content for each URL they find. So our job as a digital marketing agency is to make sure your website and pages can be found when Google is crawling the web to answer the search query. This part can get a bit technical and that’s why it is interesting to have a digital marketing expert taking a look at it.
Index: Store and organise the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. In this part it’s super important to make sure that search engines will be able to interpret the content so it answers or provides more info to the search query. Again, there are a few technical bits in here and we recommend talking to experts to make sure your website is indexed properly.
Rank: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant. To determine relevance, search engines use algorithms, which is a formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Google, for example, makes algorithm adjustments every day to provide useful answers to searcher’s questions in the most helpful formats.
We know that it sounds like a lot! And trust is, it is a bit of work but we absolutely love doing this. We hope that it is clear to you by now that content is the key message here when it comes to keywords, SEO strategies and the way search engines operate. More than just finding useful keywords, it’s about writing compelling copy and other types of content, such as blog posts, white paper, videos, etc.
Why is SEO important?
While paid advertising, social media marketing, social media advertising and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results have more credibility with searchers and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements. In a nutshell: SEO has approximately 20X more traffic opportunities than paid advertising.
Also, SEO is one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
How much SEO costs?
When it comes to the cost of SEO, many business owners might get confused and we don’t blame them for feeling this way too. There are many different price tiers over there and no one is right or wrong, each one knows their value proposition. As a digital marketing agency, we have done from short-term projects to be hired to keep an eye on a website, keeping copy fresh and up to date and following Analytics trends on a monthly basis. Studio7 can charge from $2,000 to $5,000 monthly fees depending on the scope of the project.
A recent study estimated that a successful SEO campaign could require anywhere between 12 and 104 hours of work, per month. That’s a massive range. SEO is a long-term marketing strategy that adds rocket fuel to your online presence and visibility. Statistically, the websites on the first page of Google receive 91.5% of clicks. And organic traffic has a 14.6% conversion rate compared to the 1.7% of traditional outbound marketing. The figures go on and on. In short, SEO puts you in the shop window, and that’s worth big business.