Which digital marketing services can be utilised to market products? We shared in a previous post that digital marketing is pretty much any marketing effort that utilizes the internet. Let’s take a look at a few options!
Digital Marketing Services: Social Media
Let’s be honest…one of the first things people think when someone says ‘digital marketing’ is Instagram and Facebook and that is correct! Social medias are great digital marketing channels and they can be incorporated as digital marketing services. Creating content for them and boosting their growth are one of the most common types of job for digital marketing agenices, like Studio7.
Social media usage around the world
Users all around the globe love them! Latest data by Hootsuite shows that 450mi people started using social media over the last year. Instagram alone added almost 80mi new users! Just imagine how many new customers or prospects can get to you via Instagram or Facebook.
Because of their reach, it’s important to have someone managing them properly. Creating content for each one of your social channels is time consuming. That’s why digital marketing agencies are great for the job! We offer a social media package to help our clients: they do their thing and we’ll do ours.
Digital Marketing Services: SEO
SEO, or Search Engine Optimisation, are the digital marketing strategies that focus on improving the way Google finds, reads and displays your website for related queries.
Every time someone browsing the web looks for something, there are billions of websites that answer that query. It’s Google’s job to understand what the user is looking for and to display the best alternatives.
On the other hand, it’s the job of a digital marketing company to make sure that your website shows up for any related search terms. A thorough analysis of your current website and a solid keyword strategy over time will get the job done. Just like social media management, this is a time consuming activity and extremely technical. To do a good job with it, make sure you have a digital marketing agency taking care of that for you. If you don’t, reach out to us because we can give you a hand.
Digital Marketing Services: website
Website is your new business card. It must have a purpose, a strategy and a great design. 94% of first impressions relate to your site’s web design. It is critical to keep people on your site and to get them to come back.
There are many tools out there to help you design your own site. However, it is also a time consuming activity that is better left with web design experts.
The three points above are just the most common ones. Other services that are part of a solid digital marketing strategy include video production, email marketing and community engagement depending on the service you provide or if you are a startup.