Digital marketing strategies that put businesses ahead of its competitors. This is going to be your business
What is digital marketing?
Digital marketing is the use of digital channels, such as a website and social media, to market products or services online. There are several tools and techniques within digital marketing strategies, but the most common ones that a digital marketing agency, such as Studio7, can provide include social media marketing, social media management, social media advertising, Search Engine Optimisation (SEO), Pay per Click (PPC), Web Design and content copywriting.
Digital marketing agenices in Sydney and throughout Australia must always be up to date with the latest trends, market reports and shift in consumer behaviour across several industries to work with companies of all sizes that are facing all different types of challenges.
With the advent of the internet and with at least 88% of all Australian population using it on a daily basis, there was a massive shift in the way people compare products/services and in the way they shop. Having a presence online is a must have in order to survive such a competitive market.
However, it’s not just about having a Facebook or an Instagram business page. It’s about knowing your public in-depth and the best strategy to keep them engaged. Where are you now and where do you want to get to? What’s the full potential of your market? Are you doing everything you can to maximise your reach and growth? There is a lot of thinking and strategy behind growing your business online and it takes qualified people to help you getting there.
Digital marketing may seem a bit overwhelming, especially because there are so many digital marketing tools available! Engaging an agency to help you understand and uncomplicate this process might put you in the best direction for growth and business optimization.
How to promote your business using digital marketing?
The best way to know how to promote your business using digital marketing strategy is to have a complete understanding of your target market. It is estimated that Google processes 70,000 search queries every second. There are currently 75+ social media sites (yes, there is more than just Facebook or Instagram). But what about your target market? Who are they? Where are they? What do they like? How do they look for products like yours? Can they perceive a benefit using your product/service? Is it delivering any benefits to them?
When it comes to promoting your business with digital marketing tools, there is so much more than just making sure your website is optimised for searches and for mobile. First of all, you need to understand which digital marketing channels your target audience uses and how they use it. From there, you need to set-up a complete strategy focused on your buying personas and their journey in the Sales funnel.
It requires a lot of research, content copywriting and analytical understanding. However, it’s not something difficult, but it is time consuming and that’s why companies tend to hire digital marketing agencies. Not only do they have the knowledge, but they also have the best resources to optimise this process and start promoting your business faster.
What digital marketing services can Studio7 provide?
We like to think of ourselves as a one-stop destination for everything that is digital marketing related. For that reason, we provide services since setting up your business in the digital world, lending you a hand with website design and website development, all the way to optimising your content, managing social media strategy and we can even help you with explainer videos and institutional videos.
In a nutshell, Studio7 can provide services related to: digital Marketing, social media marketing (SMM), copywriting (including edit and review website content, articles, reports, white papers and case studies), search engine optimisation (SEO), keyword analysis, search engine marketing (SEM), pay-per-click advertising (PPC), email marketing, instant messaging marketing, website optimisation, website design, explainer videos, animated videos, institutional videos, infographics, whiteboard animation, motion graphics studio, web video production, web series, event video production, app video production, presentation design.
How much a digital marketing agency costs?
As you browse through the internet, ask for quotations and sit down to compare all of them, you’ll find agencies charging a lot more or a lot less than us. Is it normal? Yes. Is it wrong? No. Each provider has your own pricing strategy and set of values.
However, in the end of the day, the cost of the service of a digital marketing agency will depend on the results you want to achieve and on the budget you have available to do so. That’s why it’s so important to let us know exactly what you are trying to achieve and how much you are willing to pay for it.
We have customers who hire us to perform a single task, like managing one specific channel or developing one specific campaign. When that’s the case, we agree on a monthly fee based on the complexity of the work that will be carried out. Our starting prince for managing one single digital marketing channel starts at roughly $2,000 and up to $10,000 a month. In our case, we manage and develop all needed content such as graphs, animation, etc. Contracts normally go for a minimum of three months, which we consider the minimum time to measure effective results.
In other cases, customers prefer us to come up with a strategic plan and tell them which channels and how much you should invest. This type of work requires us to come up with the marketing plan, objectives, strategies and tactics and will enable us to manage one or more channels for them, creating copy, investing in pay-per-click advertising and much more. Because we know that monthly fee is what works best for most companies, we will come up with a value that is achievable within the defined time frame. These contracts normally start at $5,000 a month.
Now that you know how much we charge and the way we approach things, get in touch! Tell us more about what you are thinking about and together we can come up with the best strategy. Trust us, when it comes to digital marketing there is always something that can be done, even if you have a very limited budget!
Why is digital marketing for small businesses important?
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Small businesses tend to think that they don’t have the time or the money to be competitive online. However, as we pointed out above, there is always a job to be done when it comes to digital strategies, regardless of how much you have to spend and Studio7 is here to help you with that!
In addition, small businesses think the best strategy is simply waiting for customers to come around or that, because they are small, they just need a small amount of customers. Well, that’s not true or effective.
Businesses don’t necessarily attract customers just because they exist; they attract them because they attend a specific need. So don’t avoid digital marketing and please don’t assume it’s too expensive!
Your customers are already online (as your competition, by the way) so there is a big chance that your potential customers might already be looking for a business like yours, but because they can’t find you easily, they are going to choose someone else.
This is how business is done today. When someone has an interest in your business, the first thing they are going to do is research online and see what they can find out about you.
They expect to find at least some social media presence or a website. If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.
Can Studio7 provide social media marketing packages?
We most certainly can! In fact, the social media marketing packages are one of our most famous services, used by small businesses and enterprises after a results-driven approach. We have packages for one, two, three or more channels. Get in touch with us now to check out different packages!